Possible Monolith on Mars?

http://news.yahoo.com/monolith-object-mars-could-call-214004772.html

Here's a story that crops up every couple of years and always makes me giggle just a tad. When these 'stargazers' look at this monolith are they forgetting all of the insanely odd structures that exist naturally right here on earth? How about the salt flats? Or, hell, any of the natural formations here? Oh well, people will see what they want to see I suppose.